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Verlagsgruppe Milchstrasse

Verlagsgruppe Milchstrasse

In 1975 Dirk Manthey laid the foundations of the Verlagsgruppe Milchstrasse in Hamburg when he first edited his film magazine CINEMA. 30 years later, since the end of 2004, and after having brought to market many further innovative magazines, Verlagsgruppe Milchstrasse belongs to the Munich media corporation HUBERT BURDA MEDIA.

With a workforce of 300 employees, Verlagsgruppe Milchstrasse produces titles like TV Spielfilm, TV Spielfilm XXL, Fit for Fun, Max, Cinema and My Life. Additionally to the titles issued in the editorial house, Stern TV and TV Today are produced at the Hamburg site of the publisher.

The Task:

Editorial workflows within Verlagsgruppe Milchstrasse should be integrated into the other publishing processes, which were impossible to manage with the existing technology. The previously used editorial system QPS was a proprietary data file management system without any standard database interfaces. In addition some editorial offices were still working file-oriented without any editorial system. A further challenge was the optimization of editorial workflows. In November 2003 SNAP supported the customer with the analysis of the existing editorial workflow and the evaluation of currently available technologies. Maximum potential in terms of integrating the editorial technique into the existing publishing processes for advertisements, text, online, archive as well as simplifying administrative processes and editorial workflow was identified.
In summer 2004 the customer decided to integrate K4, after an intensive test period with the K4 Publishing System in spring 2004. Roll-out started in October 2004, after having analysed once again some editorial office processes before the changeover.
Beside the integration of K4 as the standard editorial system, another sub-project was the implementation of a database-driven production of TV program pages (table listing and intro page ) for the editorial office of TV Spielfilm. Together with Burda Digital Systems GmbH SNAP Innovation realised the integration of K4 with the existing broadcast databases (text and picture). For this purpose the standard system was enhanced by TV-specific functions with PlugIns developed by SNAP. In addition, integration with the broadcast databases was implemented on database level. Standardized interfacing of the K4 Publishing System facilitated the data exchange with other divisions within the publishing house. Using the Adobe technologies the partners succeeded in efficiently connecting the individual creative processes.

Reorganized were: TV Spielfilm with the production of Stern tv and TV Today, Max, Cinema, Fit for Fun, My Life, Amica. A further task was the integration of production processes in cooperation with the Burda Front Office. For this purpose SNAP plugged in MadeToPrint Auto for the K4 Publishing System. The next project will be the integration of the existing page planning software Dataplan JournalDesigner with the K4 Publishing System.

Number of workstations: 215

Operating System Server: Mac OS X

Operating System Client:
Mac OS X

Used / developed components:

  • vjoon K4
  • Adobe Creative Suite
  • Adobe InCopy
  • MadeToPrint Auto for K4

Inetgrated components:

  • dataplan JournalDesigner (planned)
  • proprietary / internal image databases


  • Comprehensive analysis of the processes and requirements
  • Support with the re-definition of the editorial workflows
  • Installation and Customizing
  • Training Adobe products, K4
  • Production support
  • Support
  • Project management
  • Individual programming: System for the production of TV program pages in cooperation with Burda Digital System GmbH
  • Integration of the production processes in cooperation with Burda Front Office

Customer Feedback:

„The previous editorial technique was not flexible enough to support the realization of the innovative ideas of our editorial offices. The new system helps us to harmonize the production landscape. In contrary to the old system the K4 database offers standardized interfaces to our own databases and for the data exchange with other divisions of our publishing corporation.“

Jörg Klaeden, Head of the Division Business IT


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