




Rainer Burkhardt, managing director of the Corporate Publishing Agency KircherBurkhardt, Berlin, reports on the projects "Bosch-Zünder" and "DB-Welt" and the operation of K4.
Last autumn the Manager Magazine presented its readers a "Swabian Lesson". This was the header of an 9-page story on the question how the tech company Bosch succeeds "where other consolidated companies fail". That is to say to earn good money and at the same time assume a "high social responsibility". The author attributed the success of the company to a "sophisticated production network": To name the manner how Bosch cross-links its global activities: New technologies, for example, are developed and tested in Germany, production of these new thechnologies is carried out at low wages in Turkey. Factory managers come, among others, from India, quality standards from Japan.

Together with its customer, the German Mining, Chemical and Energy Industrial Union (IG BCE), BWH has been publishing the monthly membership magazine KOMPAKT (circulation 700,000) since the summer of 2007, using SoftCare K4. The benefits are obvious: SoftCare K4 makes all individual production steps transparent and verifiable for the involved parties: “Has the image retouch been completed?” “How can I give the editor a complete overview of the production at any time?” “Have the data from the freelance editor already been reviewed?”

SIGNUM communication is a owner-managed full service agency for corporate communications. It is located in Mannheim, Germany. SIGNUM focuses on branded publishing: brand management, web sites, podcasts and technical documentation.
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